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Technology

Highlights from HITEC: The World’s Largest Hospitality Tech Show

By Patricia Walton The Hospitality Industry Technology Exposition & Conference (HITEC) is a four-day event, complete with expert speakers and an unrivaled list of exhibitors. Hosted by the Hospitality Financial and Technology Professionals (HFTP), the event this year was outstanding as always – drawing over 6,000 attendees, nearly 400 exhibiting companies, and over 850 booths…

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Conquering the Loyalty Divide: Insights from a global research study on loyalty.

Hoteliers invest significant effort, not to mention time and money, offering loyalty programs to engage customers, recognize and reward them for their loyalty and to win repeat business. But are they really working? Are millennials as loyal as Baby Boomers and GenXr’s? Are we entering an era of experience-based loyalty programs? What is the future…

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Social Media is Here to Stay: How To Leverage Instagram to Maximize ROI

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The Moneyball Effect, How Hotels Can Drive Homeruns Using Baseball’s Winning Strategy

By Nichole Engle, Director of Marketing and Todd Kushner, Executive Director of Business Intelligence and Improvement, Front Line Performance Group Other than overnight accommodations during away games, Baseball and hospitality are seemingly unrelated entities. But believe it or not, the same strategy that forever changed the game of baseball can also transform the hotel guest…

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How Hotels Can Best Leverage the Popularity of Instagram

By Louise O’Brien Traditional media relations and direct marketing still hold sway over the choices travelers make. But, in light of the fact that 76% of travelers share photos of their travel experiences on social media, it is not surprising that social media sites like Instagram are increasingly gaining importance when it comes to travel…

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How technology is changing Guest Experience

By Alessandra Orlando Behind each business, there is always the action of selling a product and its market demand, the exchange of money and goods, and the exact moment when a customer’s needs or wishes are met and they gain possession of the product. This process could never happen in Hotel Industry where the product…

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How Does New Technology and Big Data Influence Day-To-Day Revenue Management?

By Vlatka Barcan CEO & Founder – Fifth Revenue The hotel industry has exploded with new tools and technologies. Revenue Managers have access to more data resources than ever. It is up to your core management and revenue team to familiarize themselves with what is out there and decide what technologies and tools suite your…

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Integrating Hotel Technology

By Josef Lapka The hospitality industry has struggled for years with legacy technology systems. Historically an independent hotelier didn’t have access to the same competitive advantages that technology provided chain hotels with, as the barriers to entry and cost of these systems was simply preventative. In the last 5-10 years, however, the hotel market has…

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How Technology Drives More Personalized Guest Experiences

By Teri Howe While packing for a business trip recently I found myself reflecting on my most memorable experiences at different resorts around the world. I’m fortunate enough to have visited some of the more luxurious hotels and spas our industry has to offer. While many properties are nice but forgettable, the handful of unforgettable…

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