CREATIVE DIRECTOR - MONTAGE INTERNATIONAL
Azadeh Hawkins is the Creative Director for Montage International. In this role, Ms. Hawkins works closely with a variety of different departments and disciplines, covering both the Montage Hotels & Resorts and Pendry Hotels portfolios, on development and design, shaping brand ethos, brand partnerships, and creating distinctive experiences for our guests.
Over the past few years, Ms. Hawkins has played an integral role in the launch of Pendry Hotels. While working with the company as a consultant, Ms. Hawkins has collaborated closely with Michael Fuerstman, co-founder and creative director of Pendry Hotels, on the development of the Pendry Hotels brand and guest experience standards. She has been instrumental in establishing the positioning, vision, direction, and interior design for the Pendry brand and has led marketing strategy, partnerships and more.
Prior to her consulting role with Pendry Hotels, Ms. Hawkins spent over 10 years at Viceroy Hotel Group, most recently as vice president of marketing communications and brand management. She also held roles as general manager at multiple properties including Maison 140 Beverly Hills, Chamberlain West Hollywood and Viceroy Palm Springs. More recently, she held the role as chief marketing officer for Pink Taco, a Los Angeles-based restaurant group, where she was responsible for repositioning and marketing of the brand.
Ms. Hawkins graduated with a Bachelor of Arts degree with honors in Journalism from San Francisco State University.