KANSAS CITY, MO (June 18, 2020) – MMGY Global's flagship integrated marketing agency, MMGY, has brought together Expedia Group™ Media Solutions, Sojern and ADARA to create a unifying campaign that maintains a consumer presence for the travel industry, shares a message of positivity and reminds American travelers of the real power of travel. The digital campaign, entitled Where Can Travel Take You, will run in June and July this summer and is meant to inspire people to travel again.
The latest findings from the Travel Intentions Pulse Survey, conducted by MMGY Travel Intelligence, reveal that just 39% of U.S. travelers intend to take a domestic leisure trip in the next six months. Fifty-six percent of travelers say that following the pandemic they are more likely to book travel to U.S. destinations, and 42% expect to travel to destinations closer to home.
"With fewer people traveling this summer and fall and many choosing to stay closer to home, we needed to bring together the right partners to make this program successful for our destination partners," said Jessica Schultz, SVP of Media Strategy at MMGY. “This co-op campaign utilizes the very best data and targeting capabilities to find consumers in the right markets with a high affinity for travel and, more importantly, the intent to travel."
The consumer-centric campaign is delivered through targeted media where consumers are currently spending increased time, including connected TV, video and social platforms. All media drives consumers to a content-driven landing page experience on Expedia, www.traveltakesus.com, where they can start planning their next getaway. The participating destinations showcase the diversity of the country's landscapes, seeking to encourage American travelers to consider some of the incredible experiences that might be right down the road from them. These destinations include Bloomington, MN; Rhode Island; Charlotte, NC; South Dakota; The Beaches of Fort Myers and Sanibel, FL; and Traverse City, MI.
"A campaign of this scale, in these challenging economic times, would not be feasible without our partners coming together in a unified effort," said Clayton Reid, CEO of MMGY Global. "I'm proud to see so many businesses and organizations in the travel and tourism industry stepping
up to help one another."
For more information about MMGY, visit www.mmgy.com.
As MMGY Global’s flagship integrated marketing communications agency, MMGY delivers creative solutions driven by research and insights from around the world. For nearly four decades, MMGY has offered a holistic approach to marketing strategy – from branding through deployment – to deliver measurable success to the world’s premier travel and tourism brands.
As a company dedicated to the global travel industry, MMGY strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit www.mmgy.com.
About Expedia Group™ Media Solutions
Expedia Group™ Media Solutions, the advertising organization of Expedia Group, offers industry expertise and digital marketing solutions that allow brands to reach, engage and influence its qualified audience of travelers around the world. Through its vast network of leading travel brands and global points of sale, Expedia Group™ Media Solutions provides marketing partners with proprietary data-driven insights about traveler behaviors during every stage of the purchase journey, along with dynamic advertising solutions, to deliver strategic campaigns and measurable results. For more information, visit www.advertising.expedia.com.
Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and built on more than a decade spent analyzing traveler intent data, Sojern activates multichannel branding and performance marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world. For more information, visit www.sojern.com.
ADARA enables consumer brands to grow market share by leveraging our 1 billion high-fidelity identities, ethically sourced through our data consortium. We utilize a single source of data to deliver a seamless customer experience from routine transactions through to refined personalization and we drive optimal customer decisions using advanced data science and real-time deterministic data. All of this is fueled by our data consortium of more than 270 globally recognized brands. For more information, visit www.adara.com.
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