Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Steve Tipton as Vice President of the hospitality division for the company, reporting to Chief Sales Office Derek Miller. Tipton replaces Kelley Weidner who recently left the company.

Tipton joins the company from Innvision Hospitality, where he served as Vice President of Sales and Design. A highly respected hospitality sales professional, Tipton brings infectious passion and a deep understanding of all hospitality industry segments to his new role, along with demonstrated design, procurement and product development expertise. Prior to Innvision, Tipton lead the Hospitality Division of Simmons Bedding, building the brand to be the luxury hotel standard.

As the head of the Hospitality division, Tipton will be responsible for leading both Serta® and Beautyrest® Hospitality brands and overall business operations. The Hospitality Division has enjoyed a long-standing leadership role in the industry, supporting some of the world’s leading hotel brands across all segments, including Marriott International, Inc., Hilton Hotels & Resorts, Four Seasons Hotels & Resorts, Wyndham Hotels & Resorts, IHG Hotels & Resorts, Choice Hotels and Radisson Hotel Group to name a few.

A strategic innovator with strong industry relationships and a proven track record in hospitality sales and leadership, Tipton looks forward to taking on this new challenge and helping the division achieve continued growth and market share.