By Sharon Hirschowitz
We were fortunate enough to stay at the 1 Hotel South Beach late last year just as the weather was starting to cool but the days warm enough to enjoy an afternoon relaxing around the pool. The hotel’s central theme draws on nature on all levels, from their commitment to mind and body wellness to design and sustainability. We had dinner at STK restaurant, a modern steakhouse with chic lounge and DJ booth and sipped on craft cocktails. What more could you ask for?
Each 1 Hotel is unique, drawing inspiration from nature. How would you describe your hotel's philosophy?
The 1 Hotel brand is closely connected to nature and eco-friendly practices. 1 Hotel South Beach embodies this philosophy by providing guests with an experience that connects them to our beautiful surroundings and unparalleled views of the Atlantic Ocean and 600-feet of beachfront. Our various sustainable efforts focus on encouraging travelers to live well, interact with the world around them, and adopt an eco-friendly lifestyle. With a farm stand in the lobby, Triple-Clear water filters in each room, a fleet of Tesla electric vehicles, and 100 percent organic linens, 1 Hotel South Beach exemplifies the ultimate eco-friendly oasis.
How do the design elements incorporate nature?
The celebration of nature throughout the hotel is evident within the architecture and design, from the graceful twist of driftwood furnishings to the ever-present sounds of the ocean and abundance of living, natural material. Public spaces are filled with thousands of soothing and artfully placed plants and flowers and are constructed with reclaimed and repurposed wood. As our CEO and Chairman Barry Sternlicht has always said, “1 Hotel South Beach was designed to allow humans to reconnect with the most authentic and awe-inspiring experience—nature.”
How have you brought both wellness and fun into your F&B experience?
Consistently rated as one of Miami’s top wellness hotels, 1 Hotel South Beach knows how to incorporate health and fitness into our diverse F&B experiences. With six on-property food and beverage outlets helmed by Executive Chef Fernando Cruz varying from farm-to-table cuisine to Japanese and South American-inspired menus, guests can enjoy a unique palette of cuisines, which always feature some of the state’s freshest flavors and ingredients. Specifically, our fully organic restaurant, Plnthouse, prides itself on having extensive healthy options for every type of eater including those with paleo, keto, vegetarian and vegan diets. The grab-and-go concept has a Cold Pressed & Fresh Juice and Smoothie Program – each of the fresh juices, revitalizing shots and standout smoothies have add-in options including muscle-building supplements, mood and energy boosters, and superfoods.
What do you believe your guests are looking for when they choose your property?
Guests choose 1 Hotel South Beach for an all-encompassing luxury escape. Featuring a collection of on-property amenities and activities that connect guests to their natural surroundings, 1 Hotel South Beach provides a sophisticated all-in-one hotel experience -- including six food and beverage outlets, an extensive Beach Club membership program, a 4500-square-foot Bamford Haybarn Spa, a 14,000-square-foot Anatomy gym, and a breathtaking rooftop pool and bar, just to name a few.
How does technology support your guest experience?
Sustainable technology is a vital aspect of the 1 Hotel South Beach guest experience as it closely supports the hotel’s eco-friendly ethos. 1 Hotel South Beach utilizes technology for various green initiatives including providing each room with a 1 Guide device to eliminate paper room service menus as well as an ORCA composter, which helps recycle and compost guests’ food waste.