Together with global analysts at TrendWatching, SLH have identified five consumer trends in travel and experience in 2018, from the demand for personalized leisure to inspiring inner discovery.
Luxury travelers will be able to design their own experience, adding a new dimension to their Instagram moments, choosing the fragrance of their room at the Hotel Magna Pars Suites Milano, which used to be a perfume factory, or the color of their toilet paper, brand of toiletries and linens at The View Lugano in Switzerland.
In 2018 the wellness industry will focus on those spiritual experiences that enable guests to encounter one-of-a-kind moments to focus their independently charged minds. Visiting ancient Power Spots at the Sankara Hotel & Spa Yakushima in Japan, evening spa treatments under the stars, or floating on water at the Spa Village Resort Tembok Bali give a glimpse of the bespoke nature of these immersive experiences.
The desire for digital detox, or even a break from modern technology has lead to a resurgence of literature in like-minded smaller hotels who are reaching out to guests with libraries, reading rooms and library butlers. The Betsy South Beach in Miami honors its Pulitzer connection with bedtime poems and a Writers Room where local creatives and guests can mingle. Le Pavillon des Lettres in Paris has a Literary room service and Kristiania Lech in Austria a Book Butler who will design a personalized reading list for bibliomaniac guests. Rockliffe Hall in the UK will open a Lewis Carroll themed parkland in 2018 and the Owl and the Pussycat Hotel in Sri Lanka uses Instagram to recreate the non-sensical world of Edward Lear.
Some hotels are taking the sleep experience seriously, like DasPosthotel in Austria, who offer bed lines that prevent sweating and eliminate bacteria. Hotels will be competing in traditional yet original ways to inspire a good night’s sleep. 137 Pillars Suites Bangkok and 137 Pillars House in Chiang Mai offers Sleep By Design therapy and a Sleepdown service conducted by a dedicated Sleep Curator.
Knowing what your guest wants or surprising and delighting them with a tasty treat at the right moment is what small luxury hotels are really good at, whether they use technology or their intuition. Dar Ahlam in Morocco, Ett Hem in Stockholm and Foxhill Manor in the UK have banished all the rules and let guests eat what they want when and where they want it.