International Luxury Hotel Association, the hospitality industry’s biggest online influencer and PR Newswire, the industry’s largest content distribution network, have announced a partnership to distribute content across each other’s respective networks.
PR Newswire is now delivering real-time travel news content to the International Luxury Hotel Association’s website and the ILHA will share important luxury hotel industry news via PR Newswire’s content network.
Barak Hirschowitz, president of the International Luxury Hotel Association said, “We are very excited about sharing PR Newswire’s real-time content with our audience. The International Luxury Hotel Association is the hospitality industry’s biggest social network influencer and this partnership will help PR Newswire connect with the greater hospitality audience while extending the ILHA’s reach through PR Newswire’s global network. We look forward to having them as partners.”
“As we look at our global network strategy and how it serves our diverse audiences, a continuing focus for PR Newswire has been building reach to specialized sectors and communities,” said Joshua B. Cohen, vice president of content licensing and distribution, PR Newswire. “ILHA is a perfect fit for our robust network in the hospitality sector, and we are happy to count them as an exclusive distribution partner.”